Proper Blogging Best Practices
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1 tag should relate to many different topics and keywords which you've posted about and no more than three tags should be assigned by you . Make certain that the tags that you select are not simply persistent of one another and varied because this may damage your search engine optimization efforts. Link Internally and Externally When appropriate, including internal links and external links throughout your post is a great blogging best practice. Together with helping readers find what theyre looking for and reviving some of your previous content , internal linking allows you to underline the validity of your own site. You can link to your webpages or into other blog posts. Shorten Your Blog URL Site URLs are among the very first things that search engines crawl because its another touch point for those engines to tell what your webpage is about. Because of this, its readable and also to prevent a mess of characters and numbers that provide no context to search engines or into the reader.
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Below is it shows where to put keywords in URLs and how to structure them. Keep in mind your URL does not have to be an immediate pick up of the page title. Utilizing URLs is a blogging best practice since they're easier to comprehend. You'll be on the right track to building a better blog strategy and producing high-quality content for your readers. If it comes to rank number one in Google search results, which do you believe is more important Technical SEOthings like obtaining meta tags, alt descriptions, and going text right or Composing really really really really handy content In my experience, its a mixture of both, but more notably B: Writing really really really really useful content.
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From what Ive learned, technical SEO gets you up to now. To truly achieve the top and stay there, an guide has to be useful to the reader. The reason for this is because it aligns with Googles number one prioritythey want to rank the best content. Here are just six of those blogging best practices Ive utilized to assist my blog posts ranking on top of Googles search results, to aid you. By the end of this post, youll have a easy playbook. The Perfect Word Length Should you Google Perfect word length for a blog article youll come across this commonly used graph from a Serp IQ study: Many people use this chart to justify writing really really long posts. In my experience, a super-useful manual that is 200-word will outrank a guide of 2,000 words any day. However, my rule of thumb would be to target 1,500 words. And while I only said there's not any ideal length, I follow this rule since it compels me to consider all angles of this subject Im speaking about.
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They scan. In reality, research finds that youre blessed if people read more than 20% of what youve written. Consequently, if you would like to keep people engaged along with your article, youve got to break down your writing into succinct paragraphs. They seem like function. People scare off. They leave your site if you frighten off people. And if they leave your website, thats a sign to Google your post isnt very beneficial. And when its not helpful, you start to drop in rankings.
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The very first headline has the response. How do you fry an egg Utilize cooking spray. Theres no reason. Interest is created by the next headline. You dont know what is going to create an egg easier to unsubscribe unless you continue reading. And if they stay on your own page more, theres a sign to Google which youve got great content. So, after youve written your article, go back and look for opportunities to make hooks. If you need assistance with your hooks and headlines, one resource I turn to time and time again is that this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever wondered why we enjoy lists so much It turns our brains are wired for lists. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach aims if they generated lists than those who didn't.
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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most frequently its in the form of a list. From the case above, Google reveals lots of steps about how to plan an event right within its own results. The reason Featured Snippets are so valuable is that if your article is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve increased both our rankings and our traffic. If you would like to get a Featured Snippet, theres still some speculation on how Google picks them, but generally when I write a blog post, I try to add lists or steps as often as possible. The Types of Images That Work Best Take a look at these two images. Which do you like better (Pictures from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not that the image of stones isnt appealing, but its that have been really hardwired to like pictures of people better.
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Since I started using pictures of people in my blog posts, Ive noticed they get shared a lot more, which is another variable Google believes in its rankings. Its a little change that makes a big difference. Your Posts Must be Evergreen Have you ever clicked on a post from a Google search result only to find the content outdated When I come across obsolete articles, I click on the back button and try another outcome. Thats why if I want something to rank highly, I try to create whats called evergreen contentcontent that remains relevant over a long time period. This means I avoid writing about things which have time-based info or fads. Some of Wild Apricots evergreen content has been in the top of Googles search results for ages. This has increased our blog traffic over 400 percent. Ive put everything Ive learned to a simple playbook that covers how to write and technically optimize articles for Googles search results that anybody can use, no matter the size of your organization. If youd enjoy my full playbook on nonprofit SEO, it is possible to watch my free webinar The Way to Boost Your Organization by Getting Lots and Lots of Traffic to your site.
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